Jeremy Ervine

River Island Goes Dating

Agency

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Client Name

River Island

Director

David Campbell

DOP

Josh Adams

Category

Commercial, Hidden Camera, Reality Based Films, Social Media

Date

2017

Shoot location

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My roles in the project

Campaign went viral in Australia and the UK. The Last Leg with Adam Hills in the UK made a parody of the ad featuring Boris Johnson. Initial campaign was so popular, we made a follow-up budget response ad.